December 14, 2025

Part 1: Contact Form and Initial Response with Jillian Marie Events

31 minutes

Are you losing dream clients before you can even get on a call with them? In this episode, Colorado & destination wedding planner Jillian Pohlman of Jillian Marie Events breaks down exactly what's working (and what's NOT) in the contact-to-contract process for wedding professionals in all categories.

As a planner, Jillian has a unique perspective—she sees both sides of the vendor-client relationship and gets real-time feedback from couples about who they're booking and why. In Part 1 of this three-part series, we're diving deep into contact forms and our initial response to new inquiries.

In this episode, you'll learn:

What questions to ask (and NOT to ask) on your contact form

When and how you should discuss pricing with potential clients

How to write an initial response email that actually gets clients to book a call with you

How to respond when planners inquire on behalf of their clients

The only follow-up strategy you need (hint: it's simpler than you think)

Whether you're a photographer, planner, florist, DJ, caterer, or any other wedding pro, this conversation applies to you. Jillian's approach is all about being human, responding in a timely manner, and making the booking process easy for couples, rather than overwhelming them with too much information before you've even had a conversation to understand what they need.

This episode is for you if:

You're getting inquiries but struggling to convert them into booked clients

You feel like you're being ghosted after sending your initial response

You're wondering if your contact form is helping or hurting you

You want to streamline your inquiry process and book more aligned clients

Connect with Jillian: jillianmarie.events | @jillianmarie.events

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