District 32 - The Power of Connection

Part 1 Sales Strategies: The Gentle Art of Closing with Dean Keating


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In this episode of the District 32 podcast, Kingsley welcomes Dean back to the studio to discuss the challenges around closing sales. Dean shares three effective, non-aggressive closing techniques: the 'puppy dog close', the 'summary close', and the 'scale close'. He emphasizes the importance of asking for the business and finding a closing method that suits one’s personality. Dean also provides practical insights on handling discomfort and refining sales strategies through practice and experimentation.


00:00 Introduction and Welcome Back

00:31 The Big Question in Sales

01:30 Puppy Dog Close

02:49 Summary Close

04:34 Scale Close

05:58 Final Thoughts on Closing Techniques

08:37 Conclusion and Farewell

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District 32 - The Power of ConnectionBy Kingsley Colley, Dean Keating