Aman Rawat, Co-founder of Grynow Influencer Marketing Agency, Gurgaon, India, talks about the origin of 'Influencer Marketing' and the reason behind the exponential growth of influencers. In conversation with Anjani Chadha, Aman shares an insight into the industry, valuable for anyone seeking to work with brands or as a social media creator.  This podcast is a project produced by Anjani and Prachee, Cine Ink Interns for the year 2021.

Aman Rawat, Co-founder of Grynow Influencer Marketing Agency, Gurgaon, India, talks about the origin of 'Influencer Marketing' and the reason behind the exponential growth of influencers. In conversation with Anjani Chadha, Aman shares an insight into the industry, valuable for anyone seeking to work with brands or as a social media creator. This podcast is a project produced by Anjani and Prachee, Cine Ink Interns for the year 2021.

Aman Rawat, Co-founder of Grynow Influencer Marketing Agency, Gurgaon, India, talks about the origin of 'Influencer Marketing' and the reason behind the exponential growth of influencers. In conversation with Anjani Chadha, Aman shares an insight into the industry, valuable for anyone seeking to work with brands or as a social media creator.&nbsp; This podcast is a project produced by Anjani and Prachee, Cine Ink Interns for the year 2021.

Part 1: The Creator Economy

'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London. The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.

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'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London. The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.

'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London. The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.

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Part 1: The Creator Economy

Part 1: The Creator Economy