In this episode of "What's Working in Ecommerce", the discussion between the host Eagan Heath and Mike Wenzel, a graphic designer from Caravan Digital continues.

 

They discuss Mike's design work for clients, including a rebranding project for Global Coin and a website redesign for Fromagination, an artisan cheese shop. 

 

Mike emphasizes the importance of understanding a client's values and target audience, and ensuring the design reflects these. 

 

He also highlights the need for consistent photography and clear user experience.

 

For help with paid social, paid search, or email automation, check out our agency here:

https://www.caravandigital.com/

 

You can find Mike Wenzel from Caravan Digital here: https://www.linkedin.com/in/michael-wenzel/ 

https://www.caravandigital.com/ 

 

Timestamps:

00:01:03 - Luxurious brand feel: gold film logo, world coin emblem.

00:06:32 - Compare homepage to store branding, improve design/navigation.

00:09:51 - New homepage mockup: clear navigation, streamlined product presentation.

00:10:07 - Hero image design and cheese button hover animation.

00:11:17 - Chalk drawings from store in website's category section.

00:12:33 - Website should replicate physical store experience.