When a consumer comes across your online presence, can they tell who you are? Or, maybe more importantly, can they tell what you are not? In our second episode with Steve Kroll, we discuss why businesses located in the Midwest should be leaning into what they know and asking for support in delivering the message. As Steve puts it, we want our client's consumers to feel like they are "running their fingers through the wheat." To achieve that, you need authentic representation and a digital-savvy team that can get you found.

Check out Part 2 of this mini-series to learn what Midwest businesses can do to reach rural American consumers and the best ways to approach a digital marketing strategy.

What you'll learn:

• Industry insights Steve and the Granular team are seeing happening right now that they are incorporating into client programs
• Details on the latest tool in Google's tool belt - performance max campaigns
• The skills marketers should invest in learning outside of high-level digital expertise
• Insights on Midwest-based business marketing tactics and how they can improve
• How to approach building a foundation for a digital marketing program
• Why Granular puts an emphasis on philanthropy in their business
• Where marketers can go to find more relevant content on digital strategy and tactics