In this episode of the District 32 podcast, Dean shares valuable insights on the crucial sales skill of building rapport. They discuss the challenges many business owners face in initiating and sustaining conversations in professional settings. Dean emphasizes the importance of taking control, being human, and using prepared questions to make meaningful connections. He also highlights the significance of body language, trust, and small talk in establishing a strong foundation for business relationships. The conversation includes practical examples and references, such as Dale Carnegie's principles for effective interpersonal communication.

00:00 Introduction and Welcome

00:24 The Importance of Building Rapport

00:45 Practical Tips for Starting Conversations

03:41 Human Connection in Sales

06:03 Personal Anecdotes and Experiences

07:43 Preparation and Research

08:54 Conclusion and Final Thoughts