In this episode of the District 30 2D 32 podcast, host Kingsley interviews Jeremy Hills, a mindset leadership coach and sales trainer, about the importance of building trust and emotional connections in sales. Jeremy explains that many salespeople fail to close sales because they don't establish a strong connection with their prospects. He emphasizes the necessity of building rapport through common interests and matching body language and energy levels. Jeremy also discusses the importance of understanding the deeper emotional reasons behind a customer's purchase decisions in order to effectively address their objections and needs. This episode is part two of a four-part series and sets the stage for the next discussion on uncovering the real needs behind customers' words.

00:00 Introduction and Guest Welcome

00:46 The Importance of Building Trust in Sales

03:10 Techniques for Building Rapport

07:08 Understanding Deeper Customer Needs

10:21 Handling Objections and Emotional Barriers

11:42 Maintaining Connection and Personal Sharing

13:46 Conclusion and Next Episode Teaser