Episode 2: Refusal of the Call (Why Statistics Kill Empathy)

 "If I look at the mass, I will never act. If I look at the one, I will." — Mother Teresa.

Your donors are wired to ignore you. It’s a biological defense mechanism called Psychic Numbing. In Part 2, we discuss the "Refusal of the Call." We explain why citing statistics ("millions of people") shuts down the brain, and how to replace abstract numbers with a single, personified "Villain" (The Cold, The Hunger, The Silence) that your donor can fight.

In this episode:

• The Science: The "Identifiable Victim Effect."
• The Villain: How to turn an abstract issue into a physical monster.
• The Fix: Why you must delete the zeros from your appeal.