Mitigate risk and navigate the contracting phase effortlessly

In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agreement and a signed contract. They look at the emotional and practical aspects of risk in decision-making processes, how both clients and consultants can manage and mitigate uncertainties, and how to handle other parties like legal and finance in the contracting phase. In this conversation, you'll learn:

• How to manage and mitigate risk without dropping price
• How to understand—rather than handle—objections 
• The importance of maintaining focus on results
• How to approach legal and accounting during contracting
• Negotiation strategies to anticipate potential issues and ensure progress

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