In part three of the four-part series, Jeremy Hills delves into the psychological aspects behind successful sales, emphasising the importance of understanding customer needs on a deeper emotional level. He discusses why many sales approaches fail due to premature closing attempts, the necessity of asking probing questions, and the significance of building rapport. Jeremy also highlights the importance of helping customers make informed decisions rather than just pushing for a close. He provides practical examples, such as addressing common objections around money and time, and stresses that true sales success comes from empathising with customers' emotions and solving their real problems. The episode wraps up with a teaser for the next discussion on closing sales without feeling pushy.

00:00 Introduction to Sales Psychology with Jeremy Hills

00:51 Understanding Customer Needs

02:57 The Importance of Emotional Connection

05:03 Overcoming Objections Effectively

07:41 Building Long-Term Customer Relationships

13:18 Conclusion and Next Steps