You had the perfect consultation call—now what? In the final part of this three-part Contact to Contract Series, wedding planner Jillian Pohlman of Jillian Marie Events walks us through everything that happens after the consultation: how to follow up without being pushy, when to send the contract, how to communicate payment schedules, and what to do once someone actually books. This is where many wedding professionals lose momentum or accidentally create friction that causes couples to choose someone else. Jillian breaks down exactly how to keep the process moving forward while making it easy and pressure-free for couples.

Whether you're a photographer, planner, florist, DJ, or any other wedding professional, this episode will help you confidently move from "great consultation" to "signed contract and paid deposit." Learn why you should follow up only once, why contract expiration dates might be hurting you, why final payment should never be due on the wedding day, and how to guide new clients through next steps without overwhelming them. Remember: if they're going to book, they're going to book—your job is just to make it easy.

Connect with Jillian: jillianmarie.events | @jillianmarie.events