Shortly after Oprah buys a sizable stake in Weight Watchers they change their name, Susan and I examine why.

But let's not kid ourselves, this episode is about NOOM. The science they are ignoring and how they are treating dieting like a commodity and tactics they are using to acquire clients. It's not all bad but the part that is good is just a version of pieces we have known for a long time.

The rest is subtle manipulation that borders on overt coercion in order to accumulate clients without a firm understand of the math and science.