In this episode of the D 32 podcast, host Kingsley is joined by Jeremy Hills from Perth to discuss the psychology behind effective sales tactics. They explore the importance of building trust and rapport with customers, understanding their needs, and closing sales without feeling pushy or sleazy. Jeremy emphasizes that successful sales come from genuinely addressing the customer's needs and concerns, drawing parallels with building personal relationships. He also discusses techniques such as NLP and the concept of 'yes sets' to facilitate smoother transactions. Jeremy highlights the shift in trust dynamics over the years, stressing that building and maintaining trust is crucial for long-term success in sales. The episode wraps up with practical tips and ways to get in touch with Jeremy for further training and resources.

00:00 Introduction and Guest Introduction

00:13 Understanding the Psychology of Sales

02:00 Building Trust in Sales

03:41 Effective Closing Techniques

06:23 Overcoming Objections and Emotional Barriers

11:50 The Importance of Customer Service

12:39 Conclusion and Contact Information