Partner marketing can make or break an ISV’s growth — but too often, leaders either overlook it or treat it like a side project. In this episode of Channel Up Your Marketing, Amiee Keenan sits down with Meguire Heston, a marketing leader at Amazon Web Services with deep experience in partner marketing, demand generation, and startup growth.

Together, they unpack the realities of thought leadership (is it really worth it?), where personal branding fits in for ISV leaders, and the biggest marketing do’s and don’ts for startups and scale-ups.

Whether you’re refining your buyer focus, building your personal brand, or figuring out where to start with marketing, this conversation is packed with insights ISVs can’t afford to miss.

Chapters

00:00 Introduction to Marketing Insights

01:35 Understanding Thought Leadership

08:37 Personal Branding vs. Thought Leadership

15:14 Marketing Strategies for Startups

26:01 Building a Business vs. Selling a Product

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