In this episode of the PartnerTulsa podcast, host Jonathan Sanders speaks with Luisa Krug, the Executive Director of Eastside Rise, about the vibrant entrepreneurial landscape in East Tulsa. They discuss the unique multicultural aspects of the area, the challenges and opportunities for small businesses, and the initiatives being implemented to support entrepreneurs. Luisa shares her journey from public health to community development, highlighting the importance of holistic investment in neighborhoods. The conversation also touches on the future vision for Eastside Rise, the need for infrastructure improvements, and the significance of community pride in fostering economic mobility.