174: Partnering with an Expert for Wild Online Course Success (featuring eCommerce Uncensored)

In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up.

“We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.”

- Kevin, eCommerce Uncensored

In This Episode, We Talked About:

(0:55) Catching up with Dr. K

(6:00) Platform updates and migration

(9:30) What’s my retail therapy?

(11:50) Introducing the guys from Ecommerce Uncensored

(13:35) Journal of Wildlife Photography

(19:50) The one thing that’s most important

(22:27) Giveaways and the legalities

(33:00) Where’d you start?

(35:00) Running Facebook ads and ROI

(48:15) The power of partnering up

(55:45) Why did Kevin and Jason's course flop?!

(1:02:12) The buying decision discussion

(1:04:10) The benefit of Facebook groups

(1:08:45) Apple updates and Facebook

(1:50:50) Parting words

(1:18:27) Dr. K’s takeaways

(1:21:40) A giveaway idea

(1:35:38) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

Links

Offers and Tools:

Bonjoro Free Trial

ClickFunnels Free Trial

Guest Links:

Ecommerce Uncensored

Journal of Wildlife Photography

Resources and Recommendations:

Jacques’ Episode with Ecommerce Uncensored

Alesis Recital Keyboard

Alesis Review

Paul Bright Design Agency

BuddyBoss

LearnDash

Post-its

Whiteboard Finance

Russell Brunson

WooCommerce

Abbey Ashley’s Episode

Dave Ramsey

News Feed Eradicator

Facebook Pixl

Nate Dodson’s Microgreens Course

Jacques’ Courses:

Piano in 21 Days

David’s Courses:

Wellness Program Expert