When we get people adopting the beliefs that will move us to R2, when they start talking about them, sharing them, and sharing stories about them, we accelerate culture change in the right direction. Interview with New York Times bestselling author, Roger Connors.

The Leadership Trap is experienced when a leader of a team or an entire organization falls prey to the allure that comes from the temporary results that occur when we focus on managing behavior, as opposed to beliefs. Interview with New York Times bestselling author, Roger Connors.

Our change methodology defines the current results you are getting today as R1. When those results need to be different, the question becomes very simple: Can the existing culture produce the new results you need to achieve? Interview with New York Times bestselling author, Roger Connors.

The more Type 1 Experiences you can create, the more quickly you will help people adopt the beliefs you need them to hold, necessary to achieving your R2. Interview with New York Times bestselling author, Roger Connors.

Not all experiences we create are equal in their ability to help us shape workplace beliefs. Some are much more effective than others. We have identified four Experiences Types that people create which can have an impact on workplace beliefs. Interview with New York Times bestselling author, Roger Connors.

We use a typology to classify how effective experiences are at changing beliefs. Not everyone is going to interpret an experience in the same way, and how they interpret that experience will determine how it will influence their beliefs. Interview with New York Times bestselling author, Roger Connors.

When you are using the Four Cultural Tools effectively, they drive the culture-changing conversations. Interview with New York Times bestselling author, Roger Connors.

The formal approach to culture change includes simple tools that structure the change effort in a way that makes it actionable and measurable. The informal approach provides the spontaneous, unstructured actions and conversations that complete the process. Interview with New York Times bestselling author, Roger Connors.

You can only suspend belief-bias for a short period of time. Once you open that window and people are willing to consider a new, fresh point of view, that window will close quickly. Interview with New York Times bestselling author, Roger Connors.

People will not give up their existing beliefs very easily. If you don’t deal with the Belief-Bias instinct first, you slow down the change process. Interview with New York Times bestselling author, Roger Connors.