<p>Appalachian Electric Cooperative in New Market, Tennessee, did its homework before deciding to enter the broadband business — what Director of Member Services Mitch Cain calls "the largest investment our cooperative had ever made." In this episode, Mitch talks about what led to AEC's decision to offer broadband, and how finding the right partner was key to making it happen.</p>

Appalachian Electric Cooperative in New Market, Tennessee, did its homework before deciding to enter the broadband business — what Director of Member Services Mitch Cain calls "the largest investment our cooperative had ever made." In this episode, Mitch talks about what led to AEC's decision to offer broadband, and how finding the right partner was key to making it happen.

Partnership Helps Electric Cooperative Enter Broadband Business, With Mitch Cain

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

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Partnership Helps Electric Cooperative Enter Broadband Business, With Mitch Cain

Partnership Helps Electric Cooperative Enter Broadband Business, With Mitch Cain