On this episode of the ALF Operations Podcast, I sit down with Ashley Braden, Director of Sales and Marketing at The Blake at Hamlin.

Ashley's path into assisted living wasn't traditional—coming from emergency medical services, she quickly discovered a passion for senior living and has since become a standout marketer known for her creativity, energy, and ability to connect with families.

We talk about:

• How she transitioned from EMS to senior living marketing

• The importance of authenticity and follow-up in building referrals

• Why listening more than you speak is key in sales

• Her passion for Alzheimer's and dementia care advocacy

• Lessons learned from both sides of the industry—EMS and senior living

Ashley shares what it takes to succeed in ALF marketing and how being genuine, approachable, and proactive can change everything.