Based in Los Angeles, Ilinca Sipos works full-time forming partnerships with e-commerce brands in the beauty and fashion industry for fintech start-up, Klarna. Last year, after "productively procrastinating" on ideating a new business and brand venture for herself, she launched RARA CLUB on the side, leveraging sales and other skills she’s picked up in her full-time career. RARA is a mission-driven beauty lifestyle brand that marries self-care, beauty and self-development. As a Georgia Tech grad, yogi, and online retail wizard, Ilinca has so much to share with us about the realities of how she started and scaled her product-driven business to where it is today.
The ideation process behind creating RARA CLUB and the concept of productive procrastination
The practical, not-so sexy parts of growing and scaling a product-driven business, and how to overcome challenges along the way
Why a mission-driven team is the most important path to success as an entrepreneur
How thinking of every task as one step in the process makes entrepreneurship less daunting
Hiring a team, building from constructive criticism, and learning to manage
Why did you choose to move to LA and how has it affected your entrepreneurship journey?
What is RARA Club? Tell us all the details about the brand, mission, etc.
What did Day Zero of RARA CLUB look like?
What was the process of invention for your product?
What can you share about things that went wrong throughout the process and how you kept going?
How can someone overcome self-inflicted mental roadblocks when pursuing their dream?Recommended in this episode:
Color Science Tinted Sunscreen: https://www.colorescience.com/collections/total-protection-collection
Shoe Dog: A Memoir by the founder of Nike, Phil Knight: https://www.barnesandnoble.com/w/shoe-dog-phil-knight/1123427012
Use code "PASSAGES" for 20% off You Grow Girl CBD Lash and Brow Boost by RARA Club: https://raraclub.com/you-grow-girl-cbd-lash-and-brow-boost/
Ilinca Sipos on Instagram: https://www.instagram.com/ilincasipos/
RARA CLUB on Instagram: https://www.instagram.com/shopraraclub/
RARA CLUB Website :https://raraclub.com
Passages on Instagram: https://www.instagram.com/passagespod/
Chloe Belangia on Instagram: https://www.instagram.com/chloebelangia/