In this episode of Passion Millionaire, host Robert Roth sits down with Darcy, founder of RepuLinks, to explore the real power behind organic PR, earned media, and SEO. Darcy began his career in journalism, unexpectedly entered the PR world, and quickly became a top performer before launching his own agency. Today, he helps companies gain online visibility through genuine media features, expert mentions, and high-quality backlinks.
Darcy breaks down how organic earned media truly works, why credibility is one of the strongest growth levers in the digital age, and how consistent visibility can elevate a brand from unknown to market leader. He shares the behind-the-scenes process of pitching to journalists, securing expert quotes, landing podcast placements, and building SEO authority without paid placements or spammy tactics.
You’ll also hear a powerful case study from the precious metals sector, where a client grew from launching a new product to becoming one of the dominant players in their entire industry. Darcy explains how strategic PR, earned backlinks, and consistent pitching helped them break through a competitive market and build long-term trust online.
This episode is packed with insights on credibility building, SEO strategy, organic visibility, and why being seen as the expert is often the turning point for business growth. If you want to understand how online authority is built - ethically, sustainably, and strategically - this conversation is for you.
Contact Darcy Cudmore:
https://www.linkedin.com/in/darcy-cudmore/
https://repulinks.com
Podcast Website: https://rockandrollyourdreams.com/podcast/