In this episode, the host discusses how to get started in PR as a coach. She emphasizes the importance of having a strong online presence and provides tips for auditing your social media profiles and website. The host also advises on preparing a compelling bio and selecting headshots. She encourages coaches to identify their key topics and goals for pitching, and offers guidance on choosing a pitching strategy. The episode concludes with a reminder of the power of PR and a call to action to start implementing a PR strategy.Takeaways
Having a strong online presence is crucial for PR success. Audit your social media profiles and website to ensure they showcase your expertise.
Craft a compelling bio written in the third person, highlighting your achievements and unique selling points.
Select professional headshots that can be easily shared for marketing purposes.
Identify your key topics and passion areas to stand out when pitching to podcasts and other media outlets.
Set clear goals and develop a pitching strategy that aligns with your objectives.
Start pitching to warm press opportunities and podcasts to begin building your PR presence.
PR is a powerful tool that can lead to increased visibility, credibility, and business opportunities.
Consider joining a program or hiring a publicist to help streamline your PR efforts.
Chapters
00:00Introduction and Pocket Publicist
01:10
The Dream of PR Success
03:00
Preparing Your Bio and Headshots
03:29Finding Topics to Speak On
05:50Setting Goals for Pitching
07:17Choosing Your Pitching Strategy
09:11Getting Started with Pitching
10:09The Power of PR
10:38Conclusion and Call to Action
Links you will love:genievablissmedia.com
How we can serve you:
Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here.
Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here.Sign up for the email list!