Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? It isn’t the latest and greatest technological innovation that is guaranteed to inspire passion. Innovators need to be interested in their prospective audience’s interests to craft a compelling innovation story. Melissa Pickering, Director at LEGO Education, tells us how innovators can create a captivating, successful innovation by having an innovation story that speaks to the consumer’s passion points. Passion-driven storytelling also comes into play in the early stages of the innovation process as a mechanism to garner buy-in and support from internal teams. Learn more about how LEGO utilizes test failures, storytelling, and passion points to curate their products! Also, make sure to check out Melissa’s inspiring Ted Talk regarding how tech should be designed for kids.

For more information, visit our website: https://untoldcontent.com/

You can also find us on Instagram: @untoldcontent