In this episode of Passion to Reality, I break down the three phases I’ve noticed most creators go through: the Experiment Phase, the Growth Phase, and eventually the Ownership Phase.

I’m not pretending to have it all figured out, but understanding these stages has helped me make sense of my own journey. Whether you’re just starting out, trying to build momentum, or thinking about how to turn this into something sustainable, this framework can give you clarity on what to focus on right now.

Wherever you are on the path - experimenting, growing, or building long-term systems - you’re still moving forward. And every step takes you closer to turning your passion into reality.

In 2025, the creator economy is booming — but not in the way most people think.

In this episode of Passion to Reality, host Matt Liller explains why this year might be the best time in history to become a creator. He breaks down how the “creator middle class” is reshaping the industry, why the timing is perfect, and what practical steps you can take to build a sustainable creator business right now.

Matt covers everything from AI and automation, to platform maturity, brand budgets, and audience shifts — all supported by current data and real-world examples.

If you’ve been waiting for a sign to start creating — this is it.

What does it really take to go full-time as a creator? In this episode, Matt shares the honest roadmap from side hustle to sustainable creative career — including his own five-year plan to turn content creation into a full-time income.

You’ll hear about the three pillars that make it possible: skill, system, and support — and how creators can turn passion into something that lasts.

Host Matt Liller discusses how to grow and encourage engagement between a content creator and the audience, as well as building a community amongst audience members. 

Host Matt Liller provides practical tips for keeping our creative juices flowing so we can continue to create top quality content. 

Host Matt Liller explores what a content calendar is, how utilizing a content calendar can help creators, and how to create an effective content calendar. 

Host Matt Liller dives into what a niche is, why having a niche is important for maximum impact for content creation, and practical steps for finding the right niche. 

In this episode, host Matt Liller provides 9 tips on how individuals can implement an effective YouTube strategy to build their personal brand. 

Host Matt Liller shares seven tips he's learned in his time as a part-time content creator to be more efficient with creating content and creating higher quality content. 

Host Matt Liller announces an exciting pivot for the future of the PTR podcast!