Welcome to episode 60 of the Passive Income Musician Podcast! In today's episode I talk about a powerful marketing tool, scarcity, that will help you increase your revenue on your online music courses. One great way to generate more sales is to make your product offering scarce to encourage students to enroll now. I'll talk about how scarcity works and 4 different kinds you can employ.

Listen to episode 60

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One challenge of selling online music courses to your prospective students is getting them to take action right after you've presented your offer to them.

So perhaps you brought them through some kind of sales funnel where you gave them some free value and now they're taking a look at your online music course to see if it is right for them.

But they may leave the page and think, well, that's something to think about. Maybe I'll take action on that later. Or they may forget about it or they make up some excuse for why now is not the right time to enroll in your music course.

Well, in today's episode, I'm going to be talking about a really powerful tool, the tool of scarcity, how to use it, different kinds of scarcity you can use in your different offers for your music courses, so you can get more students and make more money.

In this episode:

1. Scarcity 1: Sales and scarce sales

2. Scarcity 2: Open and closed door course

3. Scarcity 3: Scarcity of resources

4. Scarcity 4: Disapearing Bonuses

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan

Welcome to episode 59 of the Passive Income Musician Podcast! In today's episode I talk about establishing your "Why." Understanding why you are building an online music education business is important to know so that you will have a reference point. I talk about my "Why" and how this dictates everything I do.

Listen to episode 59

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

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One important question that you should be asking yourself when trying to make passive income teaching music online is why.

Why am I doing this? Why do I want to be a music entrepreneur? And if you really ask yourself this question, you are going to dig deep into all of your ambitions.

And this will drive you forward if you have your why set in front of you, this will give you the motivation, this will give you the reason, this will help you move past hard times and roadblocks that are most surely going to come at you as a music entrepreneur.

So, in this episode today, I'm going to be talking more about your why and I'm going to be talking about my why, and we are going to dig into this together.

In this episode:

1. Establishing your "Why" and why it is important

2. My Why's and how they are the north star to everything I do

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan

Welcome to episode 57 of the Passive Income Musician Podcast! In today's episode I walk you through starting a podcast 101. I teach you what equipment you need, how many episodes to start with, how to choose a podcast host, and which platforms you need to submit your podcast to. Podcasting can be a powerful medium for building a relationship with your online music students.

Listen to episode 57

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

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It is absolutely no secret that I am a massive fan of the medium of podcasting.

When it comes to my online music education business, I love to use my podcast as a way to build relationships with my ideal music students and to just offer massive value.

So, on today's episode, I want to share with you how to start your own music education podcast so that it is successful, so you don't have to worry about the technicalities of what equipment to use, how to get it hosting on Apple podcast and all those other platforms.

I want to make it easy and simple for you.

In this episode:

1. Which equipment you need to succeed

2. How many episodes to start your podcast with

3. How to pick a podcast host

4. Which platforms to submit your podcast to

5. Connecting your podcast to your website

6. Launching your podcast

7. How often you should create new podcast episodes

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Some of the equipment I use

Episode 52: Blog, Podcast, or YouTube (Which One Should You Choose)?

Welcome to episode 56 of the Passive Income Musician Podcast! Building a business around teaching music online through passive income revenue streams isn't all about making money. It's about building a lifestyle of more freedom while doing what you love. Special guests serial entrepreneurs and business coaches, Tom and Ariana Sylvester tell us how to quit your 9 to 5 and build a business that fits your lifestyle.

Listen to episode 56

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

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For me, building a business around teaching music online through passive income revenue streams is not just about making more money.

Now, that's part of it. But the real reason I put all the effort I do into my online business is to live a life of more freedom, to live my ideal lifestyle and do that all while doing what I love, which is music.

So, on today's show, I have very special guests, serial entrepreneurs, author of the book "Lifestyle Builders", speakers and consultants, Tom and Ariana Sylvester, to talk about building an ideal lifestyle through entrepreneurship.

They are experts in this field and they are going to lay down a ton of value for us today.

In this episode:

1. How Tom and Ariana "retired" by age 35

2. The importance of having a vision for your life

3. Overcoming your limiting beliefs

4. How to validate your business idea

5. How to deal with entrepreneurial overwhelm

6. Tom and Ariana's new book "Lifestyle Builders."

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Tom and Ariana's podcast

Lifestyle Builders book

Welcome to episode 55 of the Passive Income Musician Podcast! Many music entrepreneurs struggle with knowing what they should give away as free content or hold back for paid products like an eBook or course. The fear is that if you give too much away, musicians won't buy your paid products. I discuss what you should do to build your influence and sell your products effectively.

Listen to episode 55

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

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We need to create free content in order to build a relationship with our target music students, to gain influence and to gain their trust in you as a music educator.

But how do you know what to include in your free content versus your paid content?

Is there a point where you are giving away too much on your free content that they won't buy your products? How do you know what to use for which medium?

Well, that's exactly what we are going to talk about in today's episode — what's to use in your free content versus your paid content.

In this episode:

1. My Philosophy: Give your knowledge freely

2. Re-purposing your free content for your paid products and vise versa

3. The difference between free content and a paid product

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan

Welcome to episode 54 of the Passive Income Musician Podcast! In this episode, I talk everything email marketing. This isn't a topic that many musicians pay attention to, but believe me when I say, my mailing list is the most valuable asset I own. If we can learn how to hone our email marketing chops, it can have a huge impact on our online music education businesses.

Listen to episode 54

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

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Still to this day, one of the most powerful marketing mediums in the world is email marketing.

There is a lot of people that say that email marketing is dying or it is going away and chatbots are taking its place, or social media, instant messenger — all these different things.

But, they are all wrong, because email is still the most powerful medium, the stats are there to back it.

And as musicians, as music entrepreneurs, we need to be utilizing our mailing list, building it up but then marketing through our email list to add more value to our ideal music students and to eventually sell them products.

So, in today's episode, I'm going to dive into email marketing 101 for musicians, for music educators.

In this episode:

1. The three functions of your mailing list

2. Welcoming- setting up a welcome series that warms up your subscribers

3. Engaging- the power of the weekly newsletter blast

4. Converting- creating sales funnels that invite your subscribers to become customers

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Episode 05: How to Build a Profitable Mailing List of Dedicated Music Students

Episode 22: Why You Should Create an Email Welcome Series for Your Online Music Students

Awesome Online Music Teaching Business Plan

Welcome to episode 53 of the Passive Income Musician Podcast! In this episode, I take a listener question and answer how to drive traffic time and time again to your online music education products. Continually marketting your products and making sales is always a challenge, but if you take action on these 5 you'll start making sales engines that work.

Listen to episode 53

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

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I've got a listener question on the podcast today asking, "how do I continuously drive sales to my music education products over and over and over again, and still come out with new products for my ideal music students?"

So, we are going to answer that today. We are also going to learn how said listener made $400 in 3 days off of his new product.

In this episode:

1. Content Marketting

2. Autoresponders

3. Cross-promoting

4. Testimonials

5. Ads

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Episode 12: Content Marketing Strategy 101 for Building Passive Income as a Musician

Episode 16: How I 2X'd My Music eBook Launch Sales with a Product Upsell 

Awesome Online Music Teaching Business Plan

Welcome to episode 52 of the Passive Income Musician Podcast! In this episode, I help you decide which content platform is best for your online music education business. Should you focus on the written word and website SEO? Should you jump into the explosive growth of the podcast industry? Or should you build a YouTube channel utilizing the #1 form of content consumption? I help you get some clarity.

Listen to episode 52

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

Rate and Review on iTunes

If you have been listening to this podcast for any time at all, you know that I preach content marketing.

Meaning that we need to create free valuable content for our target music students to build our influence, to build a following of raving fans, so we could eventually sell them our products and services as musicians.

And the way we do that is through podcasting, through blogging and through YouTube, and of course through social media and all that. But those are really the 3 that are the pillars of creating great content.

So which one should you choose for your online music education business? Which one is best? Well, I'm going to go over the pros and cons of each and help you answer that question.

In this episode:

1. Pros and cons of blogging

2. Pros and cons of podcasting

3. Pros and cons of YouTube

4. Which content mediums I use in my online music education business

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Episode 12: Content Marketing Strategy 101 for Building Passive Income as a Musician

Awesome Online Music Teaching Business Plan

Welcome to episode 51 of the Passive Income Musician Podcast! In this episode, I help you guage the success of your online music education business. Especially if you're at the beginning of your music entrepreneur journey, it can be hard to know whether your efforts are paying off. I teach you a framework that will set you up for success and help you measure your success.

Listen to episode 51

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

Rate and Review on iTunes

Building an online music education business and making it successful so that you are making money online through passive income revenue streams is anything but a get-rich-quick scheme.

It's anything but an easy way to make money. It takes time to build the business. It takes time to nurture it. You have to learn so much along the way.

And sometimes we can feel overwhelmed especially if we are at the very beginning of our journey as a music entrepreneur. We don't know whether our business is working, whether it is successful, whether we should keep going on it for the long haul.

So, in today's episode, I'm going to breakdown how to gauge the success of your online music education business, so you know what's working, you know what's not and you can keep measuring your success as you move forward.

In this episode:

1. Setting "Dream Goals" and guaging thier success

2. Setting "Progress Goals" and guaging thier success

3. Setting "Micro Goals" and guaging thier success

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan

Welcome to episode 50 of the Passive Income Musician Podcast! In this episode, I talk about building raving fans of your music education website by staying on message and creating a rock-solid brand. If you want to crush as an online music educator you need to be super clear about your brand and the purpose of your content.

Listen to episode 50

Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!

Rate and Review on iTunes

If we want to build raving fans of our music education content, we need to be on brand.

We need to brand our content in such a way that our prospective music students understand immediately what our website is about, what our content is all about, and what we are going to teach them. We need to deliver massive valuable content, so that they are completely compelled to come back.

Well, that's what I'm going to talk about in today's episode. I'm going to talk about how you can stay on message and build raving fans.

In this episode:

1. Organize your content into topics that work together

2. Stay on message by creating content with a purpose

3. Shock them with value

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

My free Content Checklist

Episode 12: Content Marketing Strategy 101 for Building Passive Income as a Musician