Passive income - sounds like a dream, right? But is it really as effortless as people make it seem?  In this episode, we’re breaking down the truth about passive income, what it actually looks like, and why most people misunderstand how it works.

We also tackle the biggest mindset blocks that stop people from getting started - like thinking they’re not an expert or that the market is already too crowded. Spoiler: If people are making money doing Joe Wicks-style bootcamps in the park, then there’s room for your idea too!

Whether it’s cutting flowers, navigating Disneyland with toddlers, or even handling a divorce amicably, almost anything can be turned into a course or passive income stream. We'll share the key to what it really takes to start a business based on passive income (side note: it's more semi-passive than being absolutely passive, before you think you'll be on holiday, sipping cocktails, doing absolutely no work thinking you'll still make money!)

If you're not yet making money in a passive or semi-passive way, we’ve got something for you - join our free challenge: Race to Recurring Revenue What We Cover in This Episode:

• What passive income actually is (and what it isn’t!)
• Why ‘not being an expert’ is NOT a valid excuse
• How just about anything can be monetised (yes, even your unique life experiences!!!)
• Why research is the most important step when starting a passive income business
• The patience required to grow an audience (hint: it’s not instant)

Don't forget to join the discussion in our At Home With The Johnsons Facebook group, where you can share your thoughts and opinions one the topics discussed in this episode.

We'll see you there! 

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