#190: Pat Burke is the Executive Creative Director at Special Group. He sits down to share his work in advertising, which includes producing 18 Super Bowl commercials. Bananas, right?

Burke details the rigorous six-to-eight-month timeline and the immense pressure of creating a cultural moment.

He explains the creative process, from the initial client brief and competitive internal "jump balls" to the granular testing of scripts and final edits. He also provides insights into the evolving role of celebrities and the importance of generating a "PR tail" that extends beyond the game itself.

Pat and Pat also discuss the shifting agency landscape, emphasizing how smaller, independent shops offer a nimbler alternative to large holding companies. And, Burke shares his perspective on AI as a creative tool and the necessity of maintaining outside interests to fuel long-term professional inspiration.

Grab your pint and jump on in.

Connect with Pat here: https://www.linkedin.com/in/pat-burke-a434608/

Connect with Pat here: [email protected]

Connect with Ascedia here: https://www.ascedia.com/contact

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.