GMOs have been on the rise in recent years, and most of the time, they dominate the marketplace. But since it contains pesticides, fertilizers, and many forms of additives, many favor organic products over them. Pat Sheridan, the President and CEO of INFRA, leads a community of retailers providing natural products that aim to widen their reach and increase public awareness about these healthy food options. Sitting down with Elliot Begoun, he shares how INFRA brands cope with the growth of eCommerce, the challenges with distribution during the pandemic, proper assessment of SKU proliferation, and the future of bulk and prepared orders. He also discusses several useful advice for emerging brands, particularly the most common mistakes they must avoid to reach a national scale in the fastest way possible.

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