One day, there was nothing. The next, Angry Birds dominated everything. But this was the 20th game from Rovio, the company that created Angry Birds. What about the other 19? Did they fail?
In this episode, I talk about:
* The new Angry Birds Movie
* What the definition of Failure is
* Is it Failure? Or is it data?
Transcript:
Good morning everyone. Welcome to the path to 1 million. My name is cliff and this is episode 118 so the other day I'm driving down the road and there was a billboard for the new Angry Birds movie, "Angry Birds Movie 2". I remember when I'm Angry Birds came out like way back in the day. It's, I don't play video games much on my iPhone or I'm an iPad or actually I don't even have an iPad at that time I have at my pad, but I don't play games very much on the computers or anything else. I'm just too busy for that. I'd rather be doing other things, but it seemed like one day Angry Birds didn't exist and then the next day was everywhere. I remember seeing it like I would go meet my friends for breakfast and they'd be playing it on their phones that they'd be playing it on their iPad and they would just play this thing for hours and hours and hours and I was like, good grief, what is this?
They would try to explain to me the concept about slinging an animal across a screen and you have to hit this pig or you know, the pigs were laughing and there's some kind of eagles that were flying around and dropping stuff. I, and I was like, oh, interesting. Okay. Anyways, everybody just seemed to love this game and everybody was playing this game. And next thing you know, they came up with all of this merchandising, right? You could not walk 10 feet in any kind of store without seeing something about Angry Birds, whether it was a stuffed animal, whether it was a sticker, whether it was a board game, whether it was blah, blah, blah. Next thing you know, they're rolling out a movie around it. And um, you know, I'm thinking to myself, you know, okay, this school, this company has, you know, got this game out there and they're doing a great job of it.
And of course they're going to merchandise it and they're going to milk it for all of its worth. Because in today's Day and age, it seems like things are here today, gone today. So if they've got an opportunity to, you know, be able to brand this and make some money on it, let them go right to it, you know, let them, let them have at it. Anyways, what was interesting is after, you know, it kept going for the, you know, few months or two and then the mayor, my friend, my friends are still playing it and there was new levels that you could download and all this other stuff. Uh, I actually did some research on there and the company that created this reveal, what I found to be absolutely fascinating was that Angry Birds wasn't their first game that they came out with. Actually Angry Birds was probably about the 20th game that they had come out with all previous games that revio if I said that correctly, reveal had created a, were basically failures.
They went nowhere. They were creating games, they were turning them out and nobody was buying them. Or if they did buy them, it was like maybe you know, a few, you know, a few hundred people would buy them or something like that. But they kept turning out game after game after game after game. And every time that they would turn out a game and they would put it out there, they would kind of tinker around with some ideas and what worked and what didn't work. And then they would try to launch a new game around it. You rebrand it to be something else and then they would to tweak around with some ideas with that. Then they would do another game and to do another and do another and their whole, their whole business model. And I, and I kind of had to laugh about this when I started taking a look at it,
