Path to Business

Not another social!!! Trust me, this isn't just another social. It's wayyyyy more. It's new, it's HOT, and you NEED to be using it for your business!

The beauty of Clubhouse is it's an audio only space. This is something that you can use to connect with people in different way than ever before. There is something about hearing someone's voice and hearing the vulnerability in the way that they share stories and advice. I am talking huge influencers or people that I follow are in this space sharing nuggets of advice that have been absolutely priceless!

If you aren't on the app yet, please don't wait!! Go ahead and sign up and get an invite!

Be sure to follow us @greyloftstudio & @greyloftvideo for all our FREE chat's where you can ask questions in REAL time! 

You might have seen her on CTV back in the day as the Weather Anchor for the Morning Live Show here in Ottawa. She's now turned to being a brand Ambassador for St. Laurent Shopping Centre and Mark Motors. She's also a new mom and blogger. When it comes to Melissa's story it's one you're going to want to keep listening to. She is so real and candid throughout leaving nothing left to the imagination. 

Her grit and determination is truly inspiring and I encourage you to reach out and connect with her. She's extremely good at what she does and she knows exactly how to hone in on skills that not all influencers of today can do. 

For more on Melissa, check out her website here: https://melissalamb.ca/my-story/

For more info head on over to the show notes page on our website: www.greyloftstudio.ca/podcast

When it comes to videography these are the top mistakes we see NEW videographers making on a wedding day. Listen in about ways that you could be making huge mistakes when it comes to taking video's at a wedding. These tips can make or break a wedding day so we hope that you'll listen in and learn.

These tips are so easily avoidable and we want to ensure that no videographer is left wondering what they need or are expected to do. Show up to a wedding day knowing that you won't make these mistakes!

Don't have time to listen?

Download our top 10 Mistakes PDF Guide HERE for FREE: http://bit.ly/3hnepDF 

We are Luc and Bethany from Grey Loft Studio. We're a husband and wife wedding photographer and videographer team with a passion for helping others take their business to the next level. 

We release podcast episodes every week on strategies you can use to get more clients and get paid doing what you love.  If you're starting a photography business or videography business you need all the help you can get. 

Take a look at the 5 steps we recommend you take to make sure you have the best chance for success.  

Download the TOP 10 Tips we recommend: https://bit.ly/3449dz3 FOR FREE!!!

I'm breaking down 5 tips that I think are really super important when it comes to starting a photography business on the podcast today. 

It's always easier to look back and think about all the things I've learned along the way, but some of these things I really wish I had done earlier, as I would have been miles ahead had I done it. If you’re thinking about starting a photography business, I hope you check out this episode where I cover 5 Steps you NEED to be taking. 

BONUS: I have created a downloadable PDF GUIDE for FREE - I've included 5 extra tips + the 5 included on this podcast!

If you're starting a photography business you need all the help you can get. Take a look at the 5 steps we recommend you take to make sure you have the best chance for success.  Download the TOP 10 Tips we recommend: https://bit.ly/3ncZspQ

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Pivot or Not this year has definitely challenged everyone to think about the word pivot when it comes to running your business. Luc joined me on the podcast to talk about how we are pivoting our business into 2021. We know that others are feeling like us, perhaps late to the pivot party of 2020. It almost feels like the only party that is happening in 2020, sadly. Understanding and action are very different things. The feeling overwhelms us about where to start can be such a struggle to get going. Trust us, you're not alone and we are here to tell you that it's not too late.

I think there are different levels or different ways of pivoting. It doesn't mean that you're completely letting go of your current business. One of the big misconceptions that people have is that when you start to pivot that means that you're not doing your old business anymore. We want to make it very clear that that is not our intention. Acknowledging that 2020 almost robbed us in a way, of what we had planned and what we really wanted to achieve within our business. Memes that are going around where 2020 was supposed to be our year. Words that people were using when it came to 2020, that things were just going to be happening.

For more info, check out our show notes page: www.greyloftstudio.ca/podcast

Starting a Floral & Design Business can seem like an overwhelming business to start, however, Sophie and her team execute over 200 events each season. This business wasn’t handed to her and she had to go down an amazing path to get to where she is today. Being able to chat with other like-minded businesses has been a highlight of my 2020 year. This episode will leave you feeling very inspired. Careful thought processes and very well organized moving pieces are what make up the amazing team that Sophie has grown with the undoubting support of her husband.

Similar to other guests we’ve had on the podcast, including myself, Sophie set her sights to become a prestigious lawyer. Something about this profession screams success. Or so she thought. Realizations quickly became true that Lawyers didn’t quite have it all. At least not in the way she imagined it would be. Seeing this trend makes me wonder what kids learn in school to think that this is the career path for them. I know growing up I wanted to go to University and be the first to be a lawyer within our family. Understanding that needs to be what “society” perceives as successful can come at a much earlier age than one can imagine.

Check out our show notes for more info on how to find more from Sophie: www.greyloftstudio.ca/podcast

Off-Season as a Wedding Photographer can be seen as a much-needed break for some industry pros. What if you could actually be missing out on valuable stuff while you're binging the latest series on Netflix? Most couples find themselves couped up inside during winter (this year more than ever). Proposals are still going ahead. Wedding slow season is inevitable,  but what if you could actually be missing out on potential clients? Do you give in 100% to that break? Don't get me wrong, you totally deserve a break. It's actually a key ingredient to success. However, feelings of discouragement can fill the mind of even the most talented photographer during the off-season.

The off-season is not uncommon, and sometimes, we have to remind ourselves that it's part of running a successful wedding photography business. Utilizing time more efficiently is key to coming out of the off-season with a thriving business and more potential clients on the horizon.

To hear more about this episode, head to our show notes: www.greyloftstudio.ca/podcast

Building a Business that's fulfilling is what most business owners aspire to do. Brodie O'Connor from Doree's Habit & Blondie Apparel joined me on the podcast to chat all about her story. She calls herself a "serial entrepreneur" and loves to dive deep into her businesses. Growing up she thrived while helping her parents run a local store and of course had lots of courage to do it herself. I think that entrepreneurs breathe that mentality and spirit into their children without even realizing it. This episode is filled with little goodies about opening up a store, or two. Building relationships has been a major factor in her success.

Reminiscing about the first time I went into Dorees. I was doing a little visit of Almonte for a potential photoshoot and instantly fell in love with the vibe, the clothing, and the unique pieces. Growing up and having a family who loves to shop for clothes is engrained in me. The problem was that they always went for quantity over quality. As I have gotten older my mentality around this has shifted, slightly! Since I am a woman who's been from size 2 to size 14 over the years it's been a love-hate relationship at times. Luc will always ask me if I was nice to my clothes as I toss them on the floor when they don't fit the way I want!

You may be wondering what that even means. Whenever I think about my business I think it has to fulfill a couple of things. Your business needs to light a spark under you. That motivation and continuation especially when things WILL get tough is so important. Seeing the fruit of your labour and sometimes that comes in small forms or big ones. In the creative market perhaps getting a big commercial contract or wholesale opportunity with a larger store. These goals that seem impossible someday happen and come into fruition with dedication and keeping the business' heart true.

Check out all the details over on the show notes page: www.greyloftstudio.ca/podcast

Running a husband and wife team is something that some couples have been almost forced into lately, especially with the pandemic! Lot's of staying home together, making all the meals together, and really limited outside contact. You might be wondering why  anyone would choose this. We actually love it. Working together and living together is something we actually chose. It's not been straightforward, but nothing ever is. 

We chat about what it's been like, how we started doing it in the first place, and how we continue to love it. 

Check out all the details in the show notes: www.greyloftstudio.ca/podcast