Asking customers questions and knowing their pain points should be the foundation of your website content. Working to connect with customers is Lars Lauridsen.

Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content.

Beyond content, Maygen Jacques, head of marketing for Code Enigma, equally works to keep online messaging informative and consistent.

Miika Mäkitalo, CEO of HappyOrNot is always looking to improve their website and understand their buyers in order to serve website customers more efficiently.

As we all tweak and optimize our websites Tom Shapiro is focusing on creating targeted and customized website experiences for their different industry visitors.

In order to guide their website visitors through the buying funnel, CodeGrip works to offer valuable touchpoints for each stage of the journey.

A traditional website is no longer enough for the modern-day buyer. Understanding the value an optimized digital experience can provide is Kyle Burt.

Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.

Navid Khazra, from Nakisa, helps us to understand the inner workings of the business and his ideas on optimizing the buying journey for Enterprises.

Paul Guy, from Techfynder, is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way.