Meet Josh Larson, founder of Delta Rev, who helps seven-figure, appointment-based businesses turn their CRMs into full-funnel growth engines. In this episode, Josh breaks down how to capture every lead "from click to close," automate follow-up so no prospect is left behind, and nurture longer sales cycles without burning time. You'll hear how his audit process surfaces "leaks" in your revenue cycle, why organic content plus warm DM conversations convert, and how back-end workflows drive repeat business, higher lifetime value, and even enterprise value. Expect tangible ideas to cut no-shows, lift conversion rates, and—most importantly—buy back your time to focus on impact, family, and freedom.

Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.

Meet Dominique Gross, CEO of Hart, a Kansas City–based health IT company focused on interoperability and data management across healthcare organizations. Dominique explains Hart's four core solutions—EHR-to-EHR data migration, compliant archival of clinical and financial data, real-time data streaming for population health, and disaster recovery—delivered via a technology-first middleware platform. She shares how a decade of configuration know-how across nearly 200 EHRs reduces human error and accelerates quality outcomes. On growth, Dominique details a dual LinkedIn strategy (account-based ads plus employee-amplified organic), partner co-marketing, and a website overhaul emphasizing clarity, education, A/B-tested copy, and conversion-ready landing pages. Practical takeaways: clear value propositions, helpful checklists/guides, transparent pricing, fewer form fields, and heat-map-driven UX improvements.

Meet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You'll learn why word of mouth still drives most qualified pipeline, how "help-first" content born from real client questions outperforms keyword-chasing blogs, and why she's doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning sources and behavioral design takeaways that shape better product and marketing decisions. Practical, honest, and immediately applicable for founders and marketers.

Moez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.

Rita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.

AJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt's proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety and data integrity.

Marta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.

Laricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website's role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.

Suzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech's innovative TechRing, a wearable device that monitors men's erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing consumer appeal with medical credibility to revolutionize men's health.