Rethink Your Content
I see so many videos, and ads, a lot of people trying to sell their stuff, and position themselves as experts. I know all they’re doing is trying to sell me. I’m turned off by that and I just keep swiping.
I did an experiment Saturday, where I made a video of me drinking from my signature Patience & Hustle mug, and proposed a giveaway. The first person to correctly guess what I was drinking, would win their own Patience & Hustle coffee cup.
This video, as of recording this podcast, had 117 views, 55 likes, 41 comments, 8 profile visits and 1 click on link in my bio. It reached 275 accounts, left 370 impressions, and gained about 9 followers. Now, RULE #1 of creating content… DO NOT get too hung up on Insight analytics. “But Lance, you just read all that stuff off. You hypocrite!”
Stay with me, there is a reason I did that. I know you are staring at the analytics on your social, and yes they do hold some value, but honestly the likes, the impressions, the shares, all of that, it doesn’t really mean anything.
The biggest piece of value was that I could bring something fun, and entertaining, and give something away, by not asking people to buy anything, and guess what? I got a good amount of engagement compared to my previous posts. Engaging in conversation build a foundation, which later could potentially lead to them paying you for their services. But for right now, DON’T THINK ABOUT THAT! Simply engage and create for the sake of engaging and creating!
When you create fun, engaging content, it will have more engagement. Who would have known?!? I learned that. Now I have to learn how to duplicate that.
Rethink how you’re creating content. Does it bring value? Is it entertaining? Can your audience take something away from it? If you answer no, to just one of those, start rethinking your content. I know I am.
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