This episode focuses on something that doesn't always show up in patient charts—but it absolutely shows up in your practice: anxiety.

Think about what many patients feel before walking into a dermatology appointment: embarrassment about their skin, fear of a diagnosis, or concern about what treatment might involve. For some, it's their very first visit to a dermatologist—and that can feel intimidating.

Now here's what's important: the way your practice handles that moment of anxiety often determines whether you gain or lose that patient for life. Turning anxiety into assurance isn't just compassionate care—it's smart business.

Thanks again to GentleCure from SkinCure Oncology for sponsoring The Distinctive Dermatologist. Their dedication to helping practices deliver the Ultimate Customer Experience® reminds us that distinction isn't just about results—it's about relationships built on empathy, trust, and care.