With 19 years of expertise in the professional haircare industry, Patricia Goudie saw a gap which led her to launch VITIV. VITIV fills your hair’s unique needs so it can stand up to the challenges of daily life— infusing it with the right nutrients in the right order to make it strong, healthy and resilient.

Patricia has a passion for helping uplift others, she finds countless ways to spread positivity throughout the brand with affirmation notecards found in every package. Creating a product that not only makes your hair beautiful, but also improves hair health and confidence is her dream come true.