Advance planning seminars have long been a great way to grow a funeral home’s preneed program. But the value of these seminars goes beyond securing appointments. They also build trust with your families.

In this episode of The Director’s Playbook, host Paul Lovelace and Patrick Zalusky, Owner of Laker Planning Service, discuss how these events can generate leads and be the first step in building relationships with families. From planning and marketing to presentation and follow-up, you’ll get practical tips on how to have impactful seminars and develop strategies to overcome common fears, measure success, and create an experience that’s meaningful.