Host, Scott Carley, The Trust Energizer, sits down with Patty Dominguez, Founder of More Leverage Solutions, to discuss the absolute necessity of trust and credibility in what they call the "Trust Economy." Patty shares how her company helps small business owners decipher the world of online marketing and AI to position themselves as thought leaders rooted in trust.

Scott and Patty discuss the foundations of high-trust organizations, covering topics essential for any leader looking to build a high-performing, resilient team.

Key Takeaways & Discussion Points:

- Trust is Paramount: Trust should be an understood common denominator in how a business operates, not a selective value. It is earned over time, and its erosion can quickly damage a brand's longevity.

- The Five Signals of Trust (Scott Carley's Framework): The conversation clarifies the five major categories used to measure trust—the Trust Credit Score.

- Proof, Not Platitudes: Patty emphasizes that proof points, such as ratings and reviews, media placements, and written authority, are essential for building trust. They discuss the value of looking at negative reviews as an area of opportunity for growth and transparency.

- Identifying Fractured Trust: Both Scott and Patty agree that trust often breaks down due to a gap in communication.

- Addressing Issues Head-On: The pair stress the importance of addressing issues immediately, likening avoidance to letting a "cavity" fester until it requires a painful "root canal." A willingness to confront uncomfortable conversations builds trust.

If you're ready to build trust with your prospects and energize your team, head to https://calltheenergizer.com to book a quick call with Scott Carley.