Start, Scale, Learn Ecom

Paul Benigeri | What Is User Generated Content And How It Can Help Your Business Turn Into A Brand


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Is there one right way to approach e-commerce especially if you're new to it? In short no, but there can be steps that can help accelerate the growth of your business

Such steps are taking the path of creating a brand via user-generated content. We are here with Paul Benigeri, who is the co-founder and CEO of Archive.

Paul at Archive helps businesses drive organic traffic by building authentic relationships between the brand and its biggest fans.

In this episode, you will learn what UGC is, the old methods of using Instagram to drive sales and brand awareness, and the strategies to getting and utilizing the user-generated content.

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Start, Scale, Learn EcomBy Andres Vasquez