What actually drives buying decisions — logic or emotion?

In this episode of the WholeCEO Podcast, Lisa G. sits down with Paul Larche to break down the Old Brain vs. New Brain concept in simple terms and explain what's really happening when someone says "yes."

We cover:

1-Why logical arguments fail — even with strong data

2-How AI-driven marketing may be over-optimizing logic

3-Why founders relying on features and proof lose influence

4-The emotional drivers behind conversion and trust

If you're a CEO, founder, or marketer navigating AI, algorithms, and persuasion, this conversation will change how you communicate.

👉 Watch now and learn how to align data with emotion for real impact. Subscribe for more leadership, psychology, and performance insights.