Paul Mort Talks Sh*t

If your business looks like it's working from the outside, but behind the scenes you're stressed, stretched, reactive, and wondering if this is really what you built it for…

This one's for you.

On Wednesday 7th and Thursday 8th October 2026, I'm opening up Unstoppable HQ in South Shields for 2 days only.

Just 30 business owners in the room.

No flakers. No amateurs. No guest speakers. No confusing tactics. No sitting there filling a notebook with theory and doing nothing with it.

Just me, sharing what I've learned from 25 years in business, building and investing in multiple businesses, being named UK Master Coach of the Year twice, being published twice, and coaching thousands of business owners.

But the point isn't me.

The point is what you walk out with.

Inside the Unstoppable 2-Day Business Summit, we're going to work on the stuff that actually moves the needle in your business and your life:

➡️ Your 1-page, 1-year marketing plan ➡️ A steadier stream of leads and enquiries ➡️ How to close more of those enquiries ➡️ Systems and processes so the business can run without you as much as possible ➡️ How to use AI to remove the boring, manual, mind-numbing stuff ➡️ The mindset and standards that keep your passion and direction switched on ➡️ A plan you actually build in the room, not just notes you never use again

At the last summit, 7 people made their ticket money back on day one using my 9-word sales message while they were still sat in the room.

That's the kind of room this is.

Action. Clarity. Momentum. Business owners who are serious about building something special.

This is for the business owner who looks like they're winning, but knows they're running empty.

The one making decent money, but with no time. The one who started the business for freedom, but accidentally built a prison. The one who's quietly asking, "Is this it?" The one who wants more money, more time, more structure, more energy, and a business they actually enjoy again.

And because I'm taking the risk:

If you get to the end of day two and you don't think it was worth 10x what you paid, tell me and I'll give you your money back.

30 seats. 2 days. Last one until 2027. Doors are open now.

GRAB YOUR SEAT HERE: https://workshop.unstoppablesummit.co.uk/october-2026

Connect with Me Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

I took 14 days out of my business - 4 in a room with people doing £1M a month, the rest off in Thailand with my family. And the business didn't miss a beat.

👉 Get on the Unstoppable Summit waitlist (first in, best price):

https://workshop.unstoppablesummit.co.uk/waitlist-oct-2026

In this one I break down what those 14 days taught me - the room, thinking like a content creator, reposting your winners, why every high follows something NEW, why competition makes winning easy — plus how I switched off completely and my content still had its best run in months.

The Summit's this October - my HQ, 30 seats, my last one till 2027. Doors aren't open yet, so the waitlist is how you hear first and get in first:

https://workshop.unstoppablesummit.co.uk/waitlist-oct-2026

After the response to my last episode on building my life and business with ADHD, I had so many questions come in that I decided to do a follow-up.

This is your ADHD questions answered episode.

Quick disclaimer: I'm not a doctor. This is not medical advice. I'm not medically trained. I'm sharing from my own experience of being wired differently my entire life and being officially diagnosed back in 2013.

In this episode, I answer questions around ADHD, focus, overwhelm, task paralysis, motivation, hyperfocus, impulse control, alcohol, parenting, medication, business, and how I actually get things done.

What I cover: How I got diagnosed and what the process looked like for me What to do when it feels like you've got 1,000 thoughts at once Why I use meditation, Yoga Nidra and brain dumps to train my focus How I start tasks I don't want to do Why planning isn't doing, and how to manufacture urgency when the dopamine isn't there How I switch tasks without spiralling into overwhelm Why I believe ADHD is often an interest issue, not a focus issue How I calm myself down when overwhelm hits How I'd build a business alongside a full-time job How I manage hyperfocus and interruptions What I do for impulse control The tools, hires and systems that help offset ADHD Why alcohol can become a dopamine crutch How to ask for help without letting shame take over How my wife deals with my ADHD now compared to when we first got together What support can help kids and teens who are wired differently Why I don't see ADHD as broken, but as being built different What I actually love about ADHD

The big message?

You're not broken. You're wired differently. And if you can understand what lights you up, build your environment properly, delegate the stuff that drains you, and stop forcing yourself into systems that don't fit, you can use it instead of fighting it.

Leave me a comment with your biggest ADHD question, your biggest takeaway, or what you want me to cover next.

Connect with Me Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

For years I thought my brain was broken. Depression, anxiety, an ADHD diagnosis, then bipolar. A list of "disorders", and I believed all of it.

Then I stopped trying to fix myself and built a business that actually fits my brain. This is the playbook.

In this video:

- Why ADHD is an unfair advantage for a business owner, not a weakness

- The 4 pitfalls that were quietly wrecking things (overwhelm, procrastination, impulsivity, burnout)

- The 4 superpowers hiding underneath them (hyperfocus, energy, drive, risk-taking)

- The 4 tactics I use to turn one into the other: values, dopamine, energy and delegation

There's no cure for ADHD. But there's a way to make it the best thing about how you work.

Questions asked in the video:

- Which ADHD Struggle Impacts You The Most?

- What 3 Things Do You Put Off All The Time?

- If You Had A Team, What Would You Stop Doing Immediately?

- What's One Thing You Could Delegate This Week?

Connect with Me Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

I recently ditched ChatGPT.

Not because it's useless. It isn't. If you're using nothing, ChatGPT is better than nothing. But for me, it started to feel like using stabilisers on a bike. Beginner level. Useful, yes, but not the full game.

AI is the biggest shift in business in years, but most people are still using it like a smarter Google. They prompt it, get advice back, then still have to do all the work themselves.

That was me for months.

I built custom GPTs, learned prompts, reprompted, tweaked, and still felt like every conversation started from scratch. Then I moved to Claude and the difference hit me fast.

Here's the biggest shift:

ChatGPT told me what to do. Claude does it for me.

In this episode, I break down why I moved from ChatGPT to Claude, how I'm using Claude Cowork, and how it's saving me at least 10 hours a week, maybe closer to 20.

What I cover:

• Why AI is about way more than ChatGPT
• Why prompts are not the whole game
• Why generic AI content is everywhere and why it sounds like everyone else
• The difference between AI giving advice and AI acting like an assistant
• How I've trained Claude on my voice, emails, posts, YouTube channel, contracts, testimonials and business
• How I use it to help with emails, slides, workbooks, content ideas, planning and client engagement
• Why AI should remove boring manual tasks, not replace your creativity
• How Claude scans what's working across my social media and YouTube
• Why AI can become the new doom scrolling if you don't use it properly
• What I'd do if I was starting with AI today

If you're drowning in a to-do list that never ends, this episode will show you how to stop using AI like a toy and start using it like a team member.

Your move: teach AI one thing about your business today. Give it your website, your emails, your social media, your contracts, your team, what you sell, what works, what you hate doing, then give it one real job.

Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

Is it possible to run a business and have an amazing summer without everything going backwards?

Your business. Your lead generation. Your sales. Your team. Your delivery. Your body. Your fitness. Your health. Your relationships.

Yes. But only if you stop drifting.

Summer is the season where most business owners quietly hand over their progress without even realising they're doing it. Kids are off. Clients say "wait until September". Your team's away. Weekends fill up. Football's back. Everyone slows down.

And before you know it, September lands and you're behind, stressed, fatter, low on leads, panicking, and trying to cram six months of progress into the last three months of the year.

In this episode, I'm breaking down the 4 moves I use to have a proper summer without letting everything fall apart.

1. Choose your gear You can push or you can cruise. But park and reverse are off the menu. Slower is fine. Backwards isn't.
2. Protect the floor Identify the 2 or 3 activities that keep things compounding, even when you're only operating at 20% capacity because 80% of you is on holiday.
3. Kill the half-on zone Be all in or all off. When you're working, work. When you're off, be where your feet are. Stop sitting in the grey zone, checking emails at dinner and feeling guilty everywhere.
4. Use leverage, not hours Team, AI, automation, scheduling. This is how you enjoy summer and still keep the business moving without grinding all day.

The goal is simple:

Come back after summer ahead, not behind. Make memories and make progress. Have the summer without paying for it in stress, panic and lost momentum later.

If you're a business owner who's done carrying it all on your own, Unstoppable Alliance applications are open now.

It's a 12-month coaching programme for businessmen who are ready to stop coasting, grow their profits, reclaim their time, and take back control. Inside, you get unlimited coaching, weekly war rooms, quarterly events at HQ, accountability, planners, business bootcamps, mindset masterclasses, marketing assets, custom GPTs and a room full of men building the same thing.

Applications close 11.59pm Friday 10 July. It's application only, selective by design, and every application is reviewed personally.

Apply here: https://training.worklifebalance.biz/alliance

Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

I run a 7-figure business in an industry where the average income is around £15,000, working three and a half days a week with a very small team.

And before you say it…

No, your business is not "different".

I've installed this same model with business owners across heating, gyms, insurance, construction, coaching, consulting, trades, property, finance, hospitality, agencies, health and safety, software, vehicle rental and loads more.

In this episode, I'm breaking down the three moves I use to get my time back, get past the pain line, and grow without just working more hours.

The 3 moves: 👉🏼Delete Ruthlessly remove low-impact tasks, offers, platforms, meetings, commitments and friction that make progress harder than it needs to be. 👉🏼Delegate Offload anything below your pay grade, anything you hate, or anything someone else could do so you can spend more time on higher-value work. 👉🏼Automate Use tools, tech and AI to handle boring, repetitive, recurring manual tasks like bookings, reminders, invoices, emails, FAQs and scheduling.

I also talk about the pain line: the point where money is coming in, but you've got no time to enjoy it. The business runs, but only when you run. You've got clients, team, family, everyone needing something from you, and the thing you built starts to feel like a trap.

If you're busy but can't clearly explain where your time is going, this episode will hit hard.

Because the problem usually isn't time.

It's what's sitting on your plate that shouldn't be there.

Grab the Time Audit

Use this to see where your time is actually going and what you need to delete, delegate or automate first.

https://drive.google.com/file/d/1aZUoC_m7MDZZIzbqJiC1ykSPXirlu0eL/view?usp=sharing

Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

Most men who follow my stuff want more.

More money. More time. More freedom. More choices. More options. More respect.

But here's the problem…

Most men started their business to build a better life, but somewhere along the way, that business stopped being a vehicle for freedom and started becoming a prison.

You didn't start your business to work 60, 70, 80 hours a week. You didn't start it to miss your kids' bedtime. You didn't start it to give up your hobbies. You didn't start it to be checking your phone on holiday.

So the real question isn't "how's the business doing?"

It's this:

Is your business still doing what you started it for?

In this episode, I break down the framework I use inside my programs and in my own life: the 5 Fs.

The 5 Fs: Focus Fitness Family Finance Fun

Because having it all isn't just about getting more. It's about building a business that takes you somewhere instead of one that locks you in.

I also talk about why your business is a reflection of your capacity to handle more. More pressure, more rejection, more criticism, more clients, more opportunities, more setbacks, more uncertainty and more risk.

If your business has been stuck at the same level for 18 months, maybe it's not a marketing problem. Maybe it's not a sales problem. Maybe it's a capacity problem.

What I cover: Why your business may have quietly stolen the life it was meant to build Why most men become one-dimensional in business How neglecting health, family, mindset and fun eventually catches up Why focus, fitness, family and fun are not competing with your business How those areas actually support your business growth The "five-spoked wheel" concept for real momentum Why your strongest area can still hit a ceiling if the others are ignored The Savage Question: "How do I ____ without ____?" Why you keep setting goals and stopping How fear of losing something keeps you stuck Why putting skin in the game creates accountability and follow-through

If you want to grow your business without losing your health, your marriage, your energy, your family life or your head…

This one's for you.

Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

If you're scared of putting your opinion online because someone might criticise you, this episode is for you.

Last week, I had a few people lose their heads on Facebook. One bloke unfollowed me because he'd "had enough" of my anti-alcohol posts. Another asked for help, got a reply, then went from zero to 100 and called me a leech.

A few years ago, comments like that would have ruined my day. I'd reply angry, delete it, write another reply, think about it all day, and sometimes even post safer content the next day.

Now?

I use it.

Because criticism is not the problem. Being invisible is the problem.

In this episode, I break down how to turn trolls, criticism, and haters into reach, engagement, content, conversations, and clients.

What I cover:

Why hate is the cost of entry if you want visibility online Why criticism often means you're saying something worth disagreeing with Why it's never really about you The line I learned years ago: dogs don't bark at parked cars Why I don't take advice from anyone I wouldn't swap places with How my best content often comes from critics The economics of hate: criticism equals engagement, engagement equals reach, reach equals more eyes, and more eyes can equal more clients The tactics I use: mock the leaving, make it weird, use the algorithm against them, and let the audience do the work Why I don't reply when I'm angry, and why I use a 24-hour rule Why I don't block, delete, or mute criticism when it can boost the post instead

If your content gets criticism, congratulations. You're in the arena. You're visible. And visible makes money.

Your move: find your worst comment from this week, post it, thank them, and watch what happens to your reach.

Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training

This episode is about burnout, but not the "I'm physically exhausted" kind. I'm talking about what I see as an epidemic in entrepreneurs: mental burnout, dopamine burnout.

It looks like this: You're tired but wired. You're too tired to do real work, but too wired to relax, so you scroll. You're on your phone, resenting messages, resenting being needed, sometimes even resenting the people around you for "distracting" you from it.

That's not laziness. That's burnout creeping in.

What I cover in this episode - The difference between physical burnout and mental burnout - Why dopamine isn't "the pleasure chemical" but the drive, focus, motivation chemical - Why dopamine fires on anticipation and why your phone is so addictive (check, scroll, check, scroll) - How "cheap hits" flatten your baseline dopamine so real work starts to feel boring, heavy, and pointless - Why entrepreneurs are extra exposed to this, because we're wired for novelty and the chase - The "shit zone" where you're not working and you're not resting, so you get the benefit of neither - What real recovery looks like for me, and the difference between deliberate recovery vs default scrolling - How misaligned values can drain you when you're forcing yourself to do things you hate

The 3-step fix I share 1. Win the bookends: phone out of the room in the morning and off in the last hour at night 2. Kill the shit zone: choose work or choose recovery, don't sit in the middle 3. Guard your fuel: protect recovery like it's a client meeting

And the question I want you to sit with: Could you keep running at this pace for the next three years?

Connect with Me: Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - www.linkedin.com/in/paul-mort TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial

Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://workshop.unstoppablesummit.co.uk/free-training