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Paul Riat from bizblip talks about Startups & the Press

Startups, Press, and Ideation Strategies

Mary and Paul discussed the importance of startups engaging with the press. Paul emphasized that the press can connect startups with people outside of their network, which is crucial for building a successful business. He also highlighted the role of pitch competitions and mentors in providing feedback during the ideation phase. Furthermore, he stressed the importance of startups being able to tell their story effectively, particularly when they are ready to launch their product or service.

Engaging Journalists for Startup Promotion

Paul and Mary discussed the importance of engaging with journalists to promote a startup's story. Paul emphasized the need for founders to be honest with journalists, provide concise information about their product, and be immediately available for follow-up. He also highlighted the importance of having a crisis communication plan in place in case of negative events. Mary agreed and added that founders should be responsive to journalists at all times and never say "no comment." They also discussed the benefits of reaching out to journalists in the tech startup industry in the St. Louis region.