<p>Paul Santello shares his best strategies, tips, and tools on how to build a brand that connects with your clients and prospects. Plus, we discuss how you can use "VIPER" as a strategic framework to build your compelling brand.</p>

Paul Santello shares his best strategies, tips, and tools on how to build a brand that connects with your clients and prospects. Plus, we discuss how you can use "VIPER" as a strategic framework to build your compelling brand.

Paul Santello on how to build a brand that connects with your clients and prospects.

Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.

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Paul Santello on how to build a brand that connects with your clients and prospects.

Paul Santello on how to build a brand that connects with your clients and prospects.

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