For marketers, creating a powerful connection with consumers is key — and audio plays an important role in that connection.

Audio branding and radio expert Paul Suchman has dedicated his career to honing audio into the perfect tool of engagement for brands large and small. We recently had the chance to sit down with Paul to discuss what it takes to create powerful audio brand experiences, as well as how you can get started leveraging sound in your own marketing efforts.

Audacy is a production company specializing in creating narrative audio content for brands, agencies, and networks. "We're always looking for new ways to push the boundaries of storytelling through sound," Paul says. "It's really exciting because there are so many different components that go into producing great audio – sound design, music composition, voice direction – all of these things come together to make something special. But I think the most important thing is finding a way to tell a story that resonates with listeners. That's the key to success."

It's truly an art form, and there are endless possibilities that come with creating audio content. You never know what kind of stories you're going to uncover and how they'll be received by your audience. That's what makes it so exciting!

"At Audacy we pride ourselves on having some of the best producers in the industry – people who understand how important storytelling is and know how to craft something special out of their work. Our team works hard to ensure that the audio content we create accurately reflects our brand and its values," Paul says.

Since Audacy rebranded from Entercom, the team has been working diligently to uphold the mission behind it. "We've worked on creating memorable audio content that resonates with our audience and is in line with our brand identity. We want people to feel like they're connected to us, whether through a podcast or a radio show, and recognize the work that goes into making this content," Paul described. "We are continuously pushing ourselves to create something new and innovative while staying true to who Audacy is as a company – a conglomeration of many different audio brands coming together under one roof. It's an ongoing process, but we believe it's the best way to keep our partners and advertisers engaged and looking forward to what comes next. We strive to maintain a level of transparency when it comes to how we are creating, distributing, and marketing our content so that everyone involved has an understanding of where their investments are going."

"We also want to make sure that our team is supported in any way possible – with the right tools, resources, guidance, etc. Our goal is for everyone who interacts with Audacy's brand experience to feel good about what they're getting out of it so that they keep coming back again and again. We believe this is how businesses can not only survive but thrive in today's competitive audio landscape," Paul says.

To accomplish this, Paul says they focus on creating a comprehensive experience from the moment our partners decide to advertise with us. Audacy offers detailed insights into our listener base and track their engagement with our content so that they have an accurate understanding of how their campaigns are performing.

We also strive to provide regular updates throughout the entire process – from initial strategy meetings before the campaign even launches, to analyzing metrics after it is completed – in order to give everyone involved a clear picture of what has been achieved and where there is still room for improvement.

At Audacy, we understand that brand experience matters and are committed to delivering unparalleled support and service to ensure each business partner's success. That's why we constantly refine our approach based on feedback, find and develop new research methods, and continually look for ways to improve our performance.

We also place a lot of importance on building strong relationships with our partners, so that we can work together towards common goals. We want to ensure that everyone involved in the process feels confident and excited about how their campaigns are being managed on our platform. In doing so, we believe that both Audacy and our business partners will experience greater success.

It's all about creating an effective brand experience for our advertising partners – one that makes them feel supported during each step of the campaign journey. With this goal in mind, we continuously strive to provide valuable insights through data-driven decisions and feedback from both sides so they can get the most out of their partnership with us. We also ensure that each campaign is as efficient and effective as possible by streamlining our process to provide the most relevant, up-to-date information in real time. By doing this, we can be sure that our advertising partners feel taken care of throughout their campaigns with Audacy.

We are dedicated to fostering relationships with all stakeholders – from those who use our content to those who advertise on it – because we know that collaboration is key to success in today's ever-evolving digital landscape. Our goal is for everyone involved in these partnerships to come out better for it and for Audacy to continue being an industry leader. That’s why we put so much effort into creating a brand experience

Thank you for joining us today, Paul. As the Chief Marketing Officer at Audacy, Paul's insights on how to create moments of listening and motivate audio content creators are invaluable. We especially appreciate his advice to focus our efforts on great content and a great brand experience. Your words have inspired us and we can't wait to see what Audacy achieves in the future.

Paul's Website

Copyright 2025 Mark Stinson