Unfortunately I seem to keep writing the same intros to these interviews; ‘Wow! I knew Person X was good, that’s why I wanted to interview them, but having gone through their archives I’d forgotten just how much great they’d done’.

But never has this been more true.

Today, in the ad world, Paul is best known as the director of the Walker’s Crisps ads featuring Gary Lineaker. (He’s shot about 150 of them over the last 20 years.)

It’s probably the longest running tv campaign in Britain and possibly the best known ad campaign amongst the British public.

There are obviously plenty of upsides to this, the downside is that it can mask everything else he’s done.

I did consider trying to put all of them together on one reel, but then decided the work would be too weighted towards Walkers, So I’ve only included a handful.

We had a great chat, I hope you enjoy it.