The Industrial Talk Podcast Network

Paula Batlle and Victor Segura with Batlle Group

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Industrial Talk is onsite at IoT Solutions World Congress and talking to Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group about "Solutions to Ensure your Industrial Brand Aligns with Your Solution".
Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company's values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.
Action Items
  • [ ] Reach out to Paula on LinkedIn for more information about improving brands.
  • [ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.
  • [ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.

    • Outline
    Branding and marketing for startups and established companies.
    • Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.
    • Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.
    • Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.
    • Paula: Branding important for companies with limited resources, focus on key areas.
    • Victor emphasizes importance of branding for startups, citing need for education and understanding.

      • Branding, logo design, and marketing strategy.
      • Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.
      • Speakers discuss the importance of branding and its impact on marketing strategies.
      • Creative team with 20 years of experience transforms ideas into something specific and bold.

        • Branding and aligning stakeholders for business success.
        • Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.
        • Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.
        • Paula explains that a proof of alignment is provided through client feedback and research.
        • Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.
        • Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.

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          PAULA BATLLE'S CONTACT INFORMATION:
          Personal LinkedIn: https://www.linkedin.com/in/paulabatlledesign/
          Company LinkedIn: https://www.linkedin.com/company/batllegroup/
          Company Website: https://batllegroup.com/
          VICTOR SEGURA'S CONTACT INFORMATION:
          Personal LinkedIn: https://www.linkedin.com/in/victorsegurabusinessdeveloper/
          PODCAST VIDEO:
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