By 2023, Deloitte predicts there may be three separate video subscriptions per household that pays for TV, with teens as well as adults each being potential subscribers. In this podcast the news and media journalist, Ray Snoddy OBE and Paul Lee, Deloitte's Global Head of TMT Research look at how the wider television industry should be ready for this evolution - from current pay TV platforms, to broadcasters developing a new revenue stream and content owners planning to disintermediate traditional channels to market.