Television's ability to gather massive audiences is unparalleled. No other medium can grab tens of millions of simultaneous consumers. But these numbers are exceptional: they do not presage a return to an era of regular 20 million plus audiences. In this podcast the news and media journalist, Ray Snoddy OBE and Dan Ison, Deloitte Partner for Media & Entertainment, discuss the atomisation of audiences and how the TV industry can maintain its unique ability to deliver to big audiences, whilst also monetising ever smaller audiences

By 2023, Deloitte predicts there may be three separate video subscriptions per household that pays for TV, with teens as well as adults each being potential subscribers. In this podcast the news and media journalist, Ray Snoddy OBE and Paul Lee, Deloitte's Global Head of TMT Research look at how the wider television industry should be ready for this evolution - from current pay TV platforms, to broadcasters developing a new revenue stream and content owners planning to disintermediate traditional channels to market.

Television advertising is inherently resilient: as a medium it is in a class of its own. The more advertisers are aware of this, the greater the demand that should result. Viewing patterns are changing, reducing time spent watching live TV, but TV advertising still has many strengths, which the industry needs to sell and defend. In this podcast the news and media journalist, Ray Snoddy OBE talks to Paul Lee, Deloitte's Global Head of TMT Research and Helen Rees, Director, Deloitte MCS, about how TV advertisers can navigate a time of economic and regulatory uncertainty to remain successful.

Ninety-six per cent of homes in the UK still have a TV set. But there is a rising number of alternative screens, from smartphones to PC monitors, on which television programmes and movies can also be watched. In this podcast the news and media journalist, Ray Snoddy OBE talks to Paul Lee, Deloitte's Global Head of TMT Research and Jamie Oyebode, a consultant in Deloitte MCS, who argue that despite the rise of alternative screens they are very unlikely to render the TV set redundant over the next five years.

The most watched series on any SVOD service this year in the UK is Friends, a show which ended 14 years ago, and was first broadcast in 1994. Over the next five years, broadcasters and dedicated on-demand platforms will increasingly differentiate not just on their new productions, but increasingly on the calibre of their back catalogue. In this podcast the news and media journalist, Ray Snoddy OBE, Paul Lee, Deloitte's Global Head of TMT Research and Hannah Simmonds, Senior Consultant, Deloitte Monitor, discuss how technology has enabled the nostalgia revolution.

Over the next five years older age groups are likely to shift a significant slice of their viewing to on-demand sources. They will follow, but not equal, the trend set by the young. In this podcast the news and media journalist, Ray Snoddy OBE meets with Ed Shedd, lead Partner of the global media & entertainment industry team at Deloitte Global, to discuss the opportunities for the TV industry to lead this migration of the Silver VODder, rather than to see their audiences taken away from them.