Think about states the right way.

If we're doing this right, the side hustle should not detract from your day job performance, it should make you a better employee.

When you at the beginning of a learning journey, you should drop all expectations of "efficiency". We don't learn efficiently, in the typical sense of the word. We "waste" time making mistakes, taking wrong paths, etc. Give yourself permission to be inefficient and realize that the time is not wasted, its part of the process.

In the beginning it doesn't feel like progress is happening (see "Getting Ish Done" episode) but it is! Just keep it up, one day at a time!

What should you ACTUALLY be spending time on when you're at zero subscribers and zero sales, and how can you be certain that you aren't wasting time or just avoiding the hard stuff?

When you're at the bottom of the mountain looking up, the top can seem unreachable. But just remember, ever one who summit's does it one step at a time. It's a marathon, not a sprint.

When you're at the bottom of the mountain looking up, the top can seem unreachable. But just remember, ever one who summit's does it one step at a time. It's a marathon, not a sprint.

First of a series where we will examine how successful content creators and internet markets started at zero - what was their content like when they had zero subscribers? How did they build their audience?

Don't think it's too late for you to start, or too late for you to make it big. It's not too late in history, and it's not too late in your own life to do what you want to do and to be successful at it.

Focus on the thing, the one thing that will get you closer to making money outside of your full-time job. And while you're doing it, remember that the progress doesn't happen linearly, it happens with step changes.