“When you’re in tough times, you really see the leaders rise.” - Matt Good

Thank you for tuning in to episode 11 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Matt Good, Senior Vice President and General Manager of Elan Advisory Services. We chat about Matt’s journey into the industry and leadership hacks he has learned along the way. Matt shares insights on the transformation of payments over the last year and how credit unions are able to stay competitive as we look forward. 

With new expectations around transactions, Matt shares that credit unions must be responsive and proactive to meet member’s needs. The pandemic forced leaders to engage with the possibility of stepping outside physical payments and transactions. Matt shares that 45% of Americans have transitioned to contactless forms of payment, and he encourages leaders to explore payment options if they haven’t done so already.  

One of the major trends we discuss is the change in rewards programs. Matt walks us through steps credit unions can take to make transactions convenient and beneficial for members. We chat about the shift in reward offerings since the pandemic and all the options available including cash back on streaming services and groceries. Matt believes it is best practice for credit unions to keep communication constant about member rewards and additional benefits. 

As we wrap up our conversation with rapid-fire questions, we learn what Matt enjoys doing outside of the office and what he was like in high school. Matt shares stories of his time working with the Detroit Tigers, and you’ll be surprised to hear who he thinks of when he hears the word “success.” Enjoy my conversation with Matt Good! 

Find the full show notes on cuinsight.com.

Connect with Matt:
Matt Good, Senior Vice President and General Manager of Elan Advisory Services
[email protected]
https://www.elanadvisoryservices.com/index.html 
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