PBF38: How To Make Money With Your Podcast Through Content Marketing
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 38:

One question we see a lot is How to make money with your podcast? One of the fastest methods is through Content Marketing. Content marketing is all about storytelling. Humans have told stories for as long as they could speak. We always pay attention to those who tell great stories.

In this episode of the Podcast By Friday show Bill Griggs and Kingsley Grant talk about ways to make money with your podcast through Content Marketing.


Money through Content marketing?

What is Content Marketing?

Content marketing is the medium by which we promote and distribute our articles, videos, products, etc
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Wikipedia
Content marketing helps you to directly or eventually sell a product.

Why do we need content marketing?

We need content marketing to promote what we do to our audience
.. to gather interesting information about our niche for our audience
… to demonstrate our expertise on our subject matter
… to demonstrate our enthusiast on our subject matter
To distribute our products, message to the global community … as many people who would be interested in our topic

When should we start content marketing?

As soon as we possibly can … (20 years ago …second best is today)
While you are feeling uncomfortable
When it is not perfect


How do we do content marketing?

On your blog/show notes
Your podcast
Video channels … brief mention of the channels
Youtube
Vimeo
Wistia
Libsyn
Social Media
Audio channels (see episode 23 for a more descriptive explanation of some of these platforms)
iTunes
Google Play
iHeart Radio
Spreaker
Tune-in Radio
Stitcher
Amazon
Ebooks, etc
Create Space
Audible

Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

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Audacity
Garage Band
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Call Recorder For Skype
Vodburner
Adobe Audition
Camtasia Studio